DESIGN 121: Introduction to Human Values in Design
Project Brief.
When prompted with the question: how might we use human-centered design to develop a product or service to improve the Caltrain experience, my group answered by following the design framework steps: needfinding, synthesizing & ideating, prototyping & testing, and iterating.
My Contributions.
I took a lead role in synthesizing our team’s information, ensuring clear storytelling and cohesive deliverables for class. I created videos that effectively communicated our project vision, process, and outcomes.
After talking to riders at the Palo Alto Caltrain station, decided to would focus on improving the Caltrain experience for sporting event goers.
After synthesizing observations from conversations and existing infrastructure, the major problems that surfaced concerned building connection and interaction between sports fans on game day commutes.
Game Day Jeopardy
A trivia game that would be played on the Caltrain while in transit to the game. Winners would be rewarded with "Clipper points" to encourage repeat usage of Caltrain.
Game Day Pass
Partnering with Clipper — a public transit partner of the Bay Area — to give sports fans an all-in-one ticket for public transportation they take getting to and from games.
Game Day Guide
Specified directions for how to get to different stadiums via public transportation would be displayed on existing screens inside the Caltrain.
